Who We Are?


CRU FILMS was founded in 2006 by Tomás Loiseau and Ronen Strier, a director/producer duo who, by then, had been working together for the most important production companies in Argentina.

In the early days, CRU made commercials and animation projects. Later on, it started dealing with documentaries, works for TV and content development.

All through these years, CRU has filmed for the most prestigious brands and agencies in Argentina and has developed formats for different TV channels.

The documentary series "Huellas", produced for Turner and hosted by Mexican actor Diego Luna, was awarded a prize in the 2012 edition of the New York Festivals.

After all these years, CRU FILMS has gained experience and has consolidated on one of the most creative and prestigious markets in the world. That´s the reason why in 2012, it opens the Internacional Sales Department, as a way to offer the world its comprehensive production services.

We´re pleased to welcome all the production companies and international agencies willing to film their projects in Argentina, Chile or Uruguay.

Why coming to
It´s simple. They offer you a great variety of locations, teams of highly-qualified and experienced professionals, all kinds of equipment and services, as well as internacional casts.

Because when it´s winter in the northern hemisphere, we enjoy long sunny workdays.
And because we´re committed to taking care of our clients in the best of ways. Fulfilling their needs and living up to their expectations, schedules and budgets so that they get both a successful film experience and a pleasant stay.

What we offer:

  • Production services
  • Production services + a director
  • Production services for TV and Documentaries
  • Production services for 2D and 3D motion graphics.


Argentina has a huge variety of landscapes. Some are unique and some other may resemble any corner of the world.

Buenos Aires is the most European city in South America. Walking around its different neighborhoods may feel like being in Madrid, Barcelona, or Paris. Downtown and the port area may look as England, the United States, Canada, Japan, or China.

The city has emblematic buildings and monuments, ranging from classical palaces to neoclassical, rationalist, modern and contemporary architectonical designs. In the suburbs, we can find estancias and neighborhoods with a typical North American style, which remind us of Italian villas and mansions with an English or German style. Argentine geography is as varied as spectacular.

In the North, we find deserts, salt pans, the Cerro de los Siete Colores (Hill of Seven Colors) offering a landscape colored with different shades of yellow, red, and brown, and colonial towns, such as Salta or Jujuy. Argentina also has moon-like landscapes found in Valle de la Luna (Moon Valley) and Talampaya.

In the Northeast, there are jungles, palm groves, and the breathtaking Iguazu Falls. In Patagonia and Mendoza, we can find volcanoes and prestigious ski runs, such as Bariloche, San Martín de los Andes, Caviahue-Copahue and Las Leñas, where the snowy season is from May to October.

In summer, these regions are green prairies. We also find forests with different trees, lakes and rivers, as well as mountains that resemble the Alps, the Pyrenees, the Rocky Mountains from North America, and even the Tibetan Steppe. Mendoza is also famous for its vineyards and wineries surrounded by an exceptional landscape.

In the Pampas, there are large fields, plantations, and roads, famous for resembling infinite straight lines.

In the South, there is Tierra del Fuego, the End of the World, the national park Los Glaciares, with the Perito Moreno glacier, its blue ice and ice floes. In our extensive coast, there are deserted beaches, cliffs, cities, small towns, dunes, famous and historical beaches, the sea, and from May to October the visit of southern right whales.

Argentinian towns have different styles: some are colonial, while some other look like alpine, deserted, or beach towns.

The architectural designs in the country combine a variety of styles and international influences, ranging from classical and colonial styles to modern and contemporary buildings.

In Argentina, any country and any landscape in the world can be recreated.


Chile has a an impressive geography.

It offers all kinds of locations and climates. From the desert of Atacama, the driest desert in the world, to the eternal ice of the southern glaciers.

Santiago de Chile is less than 100 miles away from beaches and cliffs, snowy mountain peaks, deserts, seaside roads, cultivated fields and vineyards.

Chile has a coast of more than 2,500 miles facing the Pacific Ocean and the Andes, on the other side. Here, we can find deserts, prairies, mountains, vegetation, ancient forests, rivers, canyons, volcanoes, amazing national parks, such as Torres del Paine, Reserva Nacional Los Flamencos, and the Chilean Patagonia, roads, beaches, ski centers, fields, etc.

The capital city has a combination of classical, French, colonial and modern styles. The so-called “Sanhattan” could be located in Europe or North America.

In Chile, there are towns with different styles and houses with interesting architectural designs, ranging from classical to contemporary and avant-garde styles.


Uruguay is a small country. With short distances to travel, locations are always easy to access.

Its geography includes vast spaces, both in the city and the countryside. Here, we can find colonial styles in houses, fortresses, churches, and entire towns, such as in Colonia, a World Heritage Site built by the Spaniards and the Portuguese. In old residential neighborhoods of Montevideo, we can find mansions and palaces with gardens that take us back to the 19th century.

The architectural design of local buildings range from Art Noveau and Art Déco to modern styles. In the countryside, the rolling prairies remind us of the French countryside. At the seaside, there are empty an paradisiacal beaches, as well as fishing villages. Inland, there are riverside forests and small mountains with lakes. At the beach, we can find a variety of houses with different styles and the glamour of Punta del Este and Perryopolis, which look like Miami.

Uruguay has posed as France, England, Germany, Ireland, Italy, and even a Caribbean town and Old Havana.

Works Bio
A versatile career. He studied filmmaking and took part in the production, scriptwriting, acting, direction and edition of his own short films. After dabbling in the print media, he made his debut in ad filmmaking in the mid-90s and has ever since directed commercials that earned him international prestige and recognition. Right from the beginning, he”s been awarded prizes at Cannes, Clío and the New York Festivals. In 2000, he was selected the Best Director of the Spanish market of the USA. At the beginning of 2010, he won the Grand Prix at the Festival Iberoamenricano de Publicidad (FIAP) as well as the prizes Martín Fierro and Lápiz de Platino, becoming the most-awarded director of the year. His distinctive features are his extraordinary ability to handle complex action productions and his humorous style. He”s worked with clients such as Renault, Ford, Volkswagen, Quilmes, Budweisser, Coca Cola, Movistar, Axe, Starbust, AA, AOL, ARNET and T&C Sports. He”s directed commercials for numerous countries such as the USA, the UK, Spain, Canada, Mexico, Brazil, Russia, Poland, Chile and Venezuela.
Works Bio
Director In the early 90’s, after studying Art for a few years Hernán decides to make a change and start his studies in Film Directing. At the same time, he started working in television. After four years working as a freelancer, he joined the team of producers in Cuatro Cabezas. A few years later, he was in charge of the visual development for the different TV formats of the film company, and also directed openings, clips and his first spots. In 2004, he changed the course of his career and, from then on dedicated mainly to direct commercials, both in Argentina and Latin America. With vast experience in TV and Advertising, he has a dynamic and ecclectic profile to approach different narrative styles.
Works Bio
Director A film director graduated from FUC, Ariel Rotter directed his first full-length film “SOLO POR HOY” in 2001, which participated in the 2001 Berlin International Film Festival (Panorama). After that his movie received 15 international awards. In 2007, his second full-length film “EL OTRO”, featuring Julio Chávez, participated in the Competition of the Berlin International Film Festival, being awarded the Jury Grand Prix and the Silver Bear for Best Actor. “EL OTRO” also won 21 international awards. Rotter also produced a third film entitled “Las Acacias”, which received the Golden Camera award in the 2011 Cannes Film Festival, the Best Movie award in San Sebastian, London and Biarritz, among others. In the advertising world, he worked on many campaigns for a variety of brands and agencies. Ariel Rotter is one of the most renowned indie directors both locally and internationally. His foray into the advertising world provides brands with the possibility of working with a unique view on their products.
Works Bio
Director / Musician Tomás is a well-trained film editor and musician. Having worked for Cuatro Cabezas in the post-production department during 10 years, in 2007 he became the owner and director of CRU FILMS. Over his long career in film editing and post-production, he worked in TV shows, such as El Rayo, CQC, Punto Doc, E-24, Súper M, Camino a la Gloria, etc., and many documentary series (Malvinas Argentinas, AMIA, Mundial 78, 20 de Diciembre, Adivina de los líderes, Sexo urbano (HBO), etc.) In the advertising industry, he has worked for clients such as Adidas, Nokia, Pepsi, Banco Galicia, Arcor, etc., and agencies as Leo Burnett, Young & Rubicam, Agulla – Baccetti, Cravero-Lanis and Grey. His knowledge of design and motion graphics led him to enter the animation industry as a director for Samsung and Paty. He also directed Clemente, a 3D-series of 18 episodes for YPF. As a director of CRU FILMS, he was in charge of the documentary series “Huellas” for Infinito, “Presidentes argentinos y modelos de nación” for Secretaría de Cultura de la Nación. He also filmed advertising campaigns for Marlboro, Renault, Triki Triki Bang Bang, Loreal, Garnier, etc.


International Sales

Ariadna Llovet Roig was born in Barcelona. She studied Journalism at the Universidad Autónoma de Barcelona and at the Universiteit van Ámsterdam. She started out on her career in Belgium, working for TV.
Back in Spain, she forged her career in Advertising, working for the most prestigious production companies in the country, both in national and international projects.

She worked for companies such as Goodgate, Widescope, Leading Edge, Voodoo, Booker, Group, Pirámide, Dream Team, among others. She participated in production services for RSA, Radical, Smuggler, Blink, Hello, Tool, Gorgeous, Biscuit, Hakuhodo, Czar, Triggerhappy and Marken Film, among others.
In 2005 she moved to Buenos Aires, where she has stayed with Goodgate Argentina since its beginnings.
In 2012 she joins CRU FILMS as the International Sales Department Manager.

Phone: +54 11 4775 89 99
+54 11 4555 41 65
Mobile: +54 911 5871 63 85